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Joutsen Finland turns 90 years!

The year 2026 marks Joutsen's anniversary year.

For this reason, we want to return to our roots with you, to the moments when Marius and Saima dreamed of a company that would bring warmth to homes in the north. Today, 90 years later, that same softness and purity are still present in every one of our products, warming people around the world.

Person in a red down coat sitting on a snowy landscape with mountains and blue sky.

Tauko Down Coat – A Classic Born from Necessity

A northern classic and one of Joutsen’s most beloved coat designs, whose story began on a Finnish Arctic ski expedition across the Antarctic. Delightfully lightweight, yet designed to withstand the cold of winter.

Read more about the history of Tauko down coat

The Beloved Warm Syli Down Duvet

The perfect winter duvet is soft, fluffy, and warm. Its breathable down helps you sleep more comfortably even on the coldest nights. Crafted with care by our quality-driven professionals here at the Riihimäki bedding factory.

Joutsen was born in a sauna

Joutsen's story began in a sauna in 1936, when Marius watched his wife Saima washing feathers in the gentle steam of a lakeside sauna. In that meeting place of everyday life, dreams, warmth, and purity, the idea for Joutsen was born.

Together, Marius and Saima developed Finland's first industrial down-cleaning method, making down cleaner, softer, and longer-lasting, and establishing their family business as a European pioneer.

By the 1940s and 1950s, Joutsen’s down duvets and pillows had found their way into Finnish homes. In 1966, Joutsen's down proved its performance on a Finnish expedition across Antarctica, where warmth, lightness, and durability were essential. This journey marked the beginning of Joutsen's down coat production.

Across generations, Joutsen has remained a family business rooted in the same values: the unique feel of carefully cleaned down and quiet Finnish craftsmanship that speaks through comfort and reliability.

Today, 90 years later, Joutsen continues its original mission—to bring trusted warmth, protection, and softness to northern life and to adventures everywhere.