Joutsen down coats aremade to last.
They provably last both time and use. We have customers that have happily used their coats even for decades. Models have been designed to be
timeless, made with durable materials and modelled to be functional. We proudly talk about slow-fashion, because getting a durable garment is both economic and ecological. Recently the knowledge of the fashion industry’s devastating effects to environment has shaken people.
The fast fashion stores that change their collections after every two weeks have caused a lot of stir. The clothes are produced cheap and out of poor
materials. The unsold items are disposed. Also, the sold clothes are worn only for a short period of time because of their poor quality and short-lived
In article published in Helsingin Sanomat (19.10.2019 ) science author Rinna Saramäki reminds us, that
”Simple garment can be both good and cheap. Complicated garment like winter coat, in turn cannot be both.” Good quality and durable Joutsen down coat therefore cost more than products from some other brands.
Here is a hint! If you want to give up your Joutsen down coat one day, it has a good reselling price in second hand
stores. And the coat gets a chance to continue its long life on a new happy owner.
5. Won't leak the down
We choose and test the fabrics for the coats with great care. The fabric for the down coats has to be very good quality and dense. The dense fabric won’t let the down filling to flee. A couple of small fluffs might escape through the fabric. This is completely normal, but the high-quality down coat should not heavily leak the down.
The fabric for the down coat has to be breathable, light and beautiful, of course!